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Epic content marketing: Tips and examples on how to cut through the content...
Companies like Chevrolet, Unbounce, Timberland and Lego are already doing epic content marketing. Here’s how you can do the same. This time of the year is when many marketing pros share their...
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What you need to know about B2B content marketing in 2016
Effective B2B content marketing in 2016 is not just about creating the best, highest quality content. Content Marketing Institute’s annual B2B content marketing benchmark study was recently...
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How to get sales to use your marketing content
Here are some interesting stats about content marketing: 86% of B2B marketers and 77% of B2C marketers say their organization now produce content as part of their digital marketing strategy. It’s no...
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How to write effective case studies that accelerate sales
Effective case studies are one of the most important content pieces in a salesperson’s toolkit. Providing examples of current customers using your product or service helps demonstrate the value of...
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Why I Stopped Publishing on LinkedIn (and Why You Probably Shouldn’t)
Some people have asked me recently why I am no longer regularly publishing long-form content on LinkedIn. As an early adopter to the program, I was an advocate for this LinkedIn feature. I helped my...
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